GENEVA (May 22, 2012) — EPAX, a leading global supplier of marine-based omega-3 concentrates, will host a presentation by Integrated Marketing Group’s Jeff Hilton on “The Next Major Supplement Consumer” at the EPAX booth (No. 1447) at Vitafoods Europe on May 23 at 4 p.m.

Hilton’s presentation will focus primarily on Millennials – the next up-and-coming natural product market segment – and how to target their interests to boost sales potential. This new wave of consumers is distinct from Baby Boomers in terms of how they evaluate and purchase dietary supplements.

“Natural product and functional food business leaders need to anticipate upcoming market trends and adapt their initiatives to leverage the future,” Hilton said. “Neglecting industry market trends is like neglecting your business.”

Hilton, the co-founder and CMO of Integrated Marketing Group, said he looked forward to presenting at the EPAX booth because high-quality omega-3s are a hot topic at this year’s Vitafoods Europe.

“The EPAX booth provides an excellent venue to address leading innovators as they discuss trending issues in the dietary supplement industry, like EPAX’s omega-3s,” Hilton said.

After his EPAX presentation, Hilton will host the Nutraceutical Business and Technology Awards later that evening.

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About Jeff Hilton and IMG
Integrated Marketing Group (IMG) is a marketing agency focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. IMG’s Co-founder and Chief Marketing Officer Jeff Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 30 years of broad-based business experience, including more than 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit the IMG blog for Hilton’s branding articles and educational resources at www.imgbranding.com.

NEW YORK CITY (April 30, 2012) — SupplySide MarketPlace, one of the largest functional ingredients gatherings in the world, has invited Integrated Marketing Group’s (IMG) Jeff Hilton to present at 11:30 a.m. on May 9 during its annual conference at the Exhibit Hall of the Javits Center.

Hilton, IMG co-founder and CMO, will speak on new target market opportunities for functional foods and beverages following Steve French’s presentation on Natural Marketing Institute’s 2011 findings.

“The natural products industry has traditionally targeted one or two demographics, unaware of the emerging new targets around the corner,” Hilton said.

Though Hilton regularly speaks at SupplySide West, this will be his first time since 2006 to present at SupplySide’s east coast show, now called MarketPlace.

“Jeff’s presentations are always delightfully engaging and incredibly innovative,” said Jon Benninger, VP of the Health and Nutrition Network at Virgo, MarketPlace’s hosting company. “Jeff knows our industry and industry marketing as well as anyone in the business.”

Hilton has been an invited speaker at several natural product events worldwide, including: Natural Products Expos East and West, NutraCon, VitaFoods, NBJ Summit and the British Columbia Functional Food and Nutraceutical Network Conference. Later in May, Hilton will address a VitaFoods Europe audience as well.

“I enjoy attending the SupplySide trade shows and enjoy collaborating with the innovators and thought-leaders there. There’s always so much to share and learn,” Hilton said.

Preview Hilton’s presentation and find more information on SupplySide MarketPlace at www.supplysideshow.com.

About Jeff Hilton and IMG

Integrated Marketing Group (IMG), is a marketing agency focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Jeff Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 30 years of broad-based business experience, including more than 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit the IMG blog for Hilton’s branding articles and educational resources at www.imgbranding.com.

SALT LAKE CITY (April 25, 2012) — In 1997, Matt Aller and Jeff Hilton chuckled at the idea of starting up a natural products marketing agency, Integrated Marketing Group (IMG), on April Fool’s Day.

Aller and Hilton were still chuckling this year as IMG celebrated its 15th anniversary on April 1.

“We started with nothing more than a Commodore 64 and a radio stuck on a hip-hop station, and look how far we’ve come,” joked Aller, now the Chief Creative Officer of IMG. “We never expected this much growth; we couldn’t even imagine it at the time.”

IMG kicked off its celebration in March at the ExpoWest 2012 Conference in Anaheim among more than 50 industry leaders, clients and colleagues.

IMG continued its 15-year anniversary festivities after Hilton and Aller returned from ExpoWest. To honor IMG’s “quinceanera,” the co-founders treated their hard-working employees to lunch at a high-end Mexican restaurant called Taco Bell in downtown Salt Lake City.

“The reality is that we work hard, but have a lot of fun here at IMG,” said Gail Frankoski, IMG Director of Marketing. “The day doesn’t end without some sort of hilarious interaction among the team.”

IMG has grown from six employees to its current 14 marketing and public relations professionals – all with extensive experience and an infatuation with the natural products industry.

In 2012, IMG continues to expand its clientele and add new employees. No more Commadore 64s. And instead of starting new ventures every April Fool’s Day, Aller and Hilton simply sit back and marvel at their good fortune, and great clients.

About Integrated Marketing Group:
Integrated Marketing Group is a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. For more information, or for branding resources, visit www.imgbranding.com. Follow us on Twitter @IMG_Branding or on Facebook.

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Contact Information:
Zach Zavoral
Public Relations Counsel
zachz@imgbranding.com
(801) 538-0777 ext. 112