Building Strong Brands

by David A. Aaker
Hardcover – 380 pages (December 1995)
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“The single most useful book I’ve found on brand development. Aaker presents a thorough, but easy to read exploration of the many branding complexities. Giving the reader a framework of inter-related concepts, he gets the essence of each point with useful examples. You immediately understand the idea and move comfortably on to the next – quite an accomplishment for such a complex subject.”
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