Gencor Nutrients Taps Integrated Marketing Group for Results-Driven Marketing, PR

SALT LAKE CITY (April 23, 2012) — Gencor Nutrients, widely known for its specialty nutraceutical ingredients backed by clinical trials and thorough scientific research, has hired Integrated Marketing Group (IMG) to further its marketing and public relations efforts.

“We’ve watched IMG help build several leading ingredient brands, and we trust they will do the same for us,” said Jith Veeravalli, president of Gencor Nutrients. “Their work, like our branded ingredients, generates proven results.”

IMG will develop PR, marketing collateral, advertising and a dynamic web presence for Gencor’s line of branded ingredients, including: Slimaluma, Testofen, Genopause and Gencinia.

“Our job is easier – and our output more effective – when our clients have proven, science-based offerings like Gencor’s,” said Jeff Hilton, IMG co-founder and partner. “We look forward to improving the awareness level of Gencor’s image and public presence.”

Gencor, part of Gencor Pacific Group, has been a leader in specialty nutraceutical ingredients, offering a wide array of products from around the world. Separate from their regular offerings, Gencor’s branded ingredients are each designed with their own specific purpose: suppress appetite, enhance male libido, balance blood glucose, moderate post menopause symptoms or manage blood sugar levels.

About Integrated Marketing Group:
Integrated Marketing Group is a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. For more information, or for branding resources, visit www.imgbranding.com. Follow us on Twitter @IMG_Branding or on Facebook.

About Gencor:
Gencor Pacific Group provides innovative and high-quality branded ingredients that support a variety of life stages. The company was founded in 1999 and is based in Anaheim, California with locations in the United States, India, China, Hong Kong and the United Arab Emirates. For more information, please visit www.gencorpacific.com.

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Contact Information:
Zach Zavoral
Public Relations Counsel
zachz@imgbranding.com
(801) 538-0777 ext. 112

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