IMG Co-founder Jeff Hilton to Host NBT Awards at Vitafoods Europe

GENEVA (May 14, 2012) — He’s no Billy Crystal, but Integrated Marketing Group’s Jeff Hilton will host the annual Nutraceutical Business & Technology (NBT) Awards on May 23 at The Starling Geneva Hotel and Conference Center in Geneva, Switzerland.

The NBT Awards, presented by Nutraceutical Business & Technology Magazine in partnership with Vitafoods Europe, recognizes and rewards excellence in research and development, marketing, business and technology throughout the nutraceutical and functional food and beverage industries. The NBT Awards take place on the second night of the Vitafoods Europe event.

Hilton is the Co-founder and CMO of Integrated Marketing Group (IMG), a full-service marketing and PR agency specializing in the nutraceuticals and functional food and beverage industries. Last month IMG celebrated its 15-year anniversary of growing natural brands.

“The list of NBT Award nominees this year is impressive, so being asked to host is exciting, humbling and little panic-inducing all at the same time,” said Hilton, who was a speaker at SupplySide Marketplace in New York City last week.

NBT Editorial Director Dr. Kevin Robinson said that he decided Hilton should host because of “his industry visibility and slight physical resemblance to (Golden Globes host) Ricky Gervais.”

“The joy of having an industry expert like Jeff is his ability to comment on the fly about the awards and not feel constrained to ‘a script’,” Robinson said. “Everyone knows and respects Jeff and I’m sure he’ll do a great job.”


About Jeff Hilton and IMG
Integrated Marketing Group (IMG) is a marketing agency focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. IMG’s Co-founder and Chief Marketing Officer Jeff Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 30 years of broad-based business experience, including more than 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit the IMG blog for Hilton’s branding articles and educational resources at

About the NBT Awards
From ingredients, production and finished products to applications and business practices, the mission is to deliver a set of benchmarks to a global audience to achieve significant developments in quality of service, health management, research, development and relationship management. The 5-Star venue provides a fitting environment for the annual gala dinner ceremony, where attendees, sponsors and industry professionals can network and celebrate new and significant developments with those that have successfully demonstrated their outstanding contributions to the industry.

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