Kyolic® Selects Integrated Marketing Group to Bolster Public Relations, Marketing

SALT LAKE CITY (May 17, 2012) — Leading nutritional manufacturer Wakunaga of America, makers of the top selling Kyolic Aged Garlic Extract portfolio and many other successful brands, has turned to Integrated Marketing Group (IMG) to enhance its consumer awareness. According to Albert Dahbour, Wakunaga’s Vice President and Chief Sales Officer, Kyolic signed IMG for its impressive track record of “growing natural brands” and delivering public relations results.

“We could not be more thrilled to partner with such a reputable supplement line as Kyolic,” said Jeff Hilton, IMG Co-Founder and Partner. “I’ve watched Kyolic grow in the industry and they are truly a remarkable, substantiated nutraceutical pioneer. They deserve greater consumer awareness and recognition.”

Kyolic has remained a leader in scientific research since bringing its unique Aged Garlic Extract process to the U.S. in 1972. More than 650 clinical studies using Aged Garlic Extract have demonstrated Kyolic’s efficacy for benefits such as heart health and immune enhancement. Kyolic now offers more than 100 different products with specific benefits, from heart, joint and digestive support, to specific women’s and health needs.

“IMG knows dietary supplements and the media landscape for these types of products. They’re experts in nutritional product marketing,” said Albert Dahbour, Wakunaga Vice President. “We look forward to the high quality, results-driven work the IMG team will produce.”

IMG already began its PR work with Kyolic last month when the University of Florida published a study that found Kyolic Aged Garlic Extract may reduce cold and flu symptoms by up to 61 percent. Kyolic research has been recently presented at major international symposiums such as the American College of Cardiology and the American Heart Association.


About Integrated Marketing Group:
Integrated Marketing Group is a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. For more information, or for branding resources, visit Follow us on Twitter @IMG_Branding or on Facebook.

About Wakunaga of America and Kyolic:
Since its establishment in 1972, the Wakunaga group of companies has played a unique role in promoting consumer health worldwide through the research, development, manufacturing and marketing of high quality products. Kyolic originated from time-tested organic farming techniques free from pesticides, herbicides and chemical fertilizers. Organic cultivation is essential to grow pure and natural garlic bulbs, which are well balanced in nutrients. Harvested at full maturity, the garlic cloves are naturally aged to convert harsh and odoriferous compounds such as allicin, into mild, odorless and stable water-soluble sulfur containing compounds which offer the benefits of garlic. Kyolic is quality assured from soil to shelf, and considered “The Sociable Garlic” supplement.

Media Contact:

Zach Zavoral

(801) 538-0777

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