IMG’s Jeff Hilton Addresses SupplySide Science Tour in SLC

Jeff Hilton, Integrated Marketing Group co-founder and partner, presented information about effective marketing in the new media world for natural product manufacturers and suppliers at the SupplySide Science Tour in Salt Lake City.

The SupplySide Science Tour made a stop in Utah on June 12 to highlight the latest scientific research from a handpicked group of top ingredient suppliers bringing the latest innovations in health and wellness to the market.

Hilton spoke on how the marketing paradigm has shifted dramatically over the past few years, and will continue to evolve. He provided information on how manufacturers and suppliers keep up, adapt and thrive in this new environment, and what opportunities this shift presents for marketing scientific information and support.

Salt Lake City was chosen as the first stop in the 2012 SupplySide Science Tour because it is the home to many of the natural product and dietary supplement industry’s original companies and a hub for innovation and growth. For instance, Utah-based Sabinsa Corporation presented clinical research findings behind NiLitis, a natural glucosamine-free formulation with a multipronged approach towards arthritic conditions

About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 30 years of broad-based business experience, including more than 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s (NBJ) Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit the IMG blog for Hilton’s branding articles and educational resources at www.imgbranding.com.

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