Ida Baghoomian Joins IMG as Senior PR Counsel

SALT LAKE CITY, January 30, 2013 — Ida Baghoomian, a communications professional with more than 20 years of both agency and management experience, has joined Integrated Marketing Group as Senior PR Counsel.

Ida has a unique blend of industry experience, including geotechnical/environmental engineering, high-technology start-ups, and healthcare manufacturing. Her passion for the healthcare industry and its impact on “quality of life” are what precipitated her becoming part of the IMG team. “Ida’s considerable healthcare expertise, which span both B2B and B2C channels, provides IMG with a depth of knowledge that will greatly enhance our ability to promote and represent our clients in this rapidly evolving marketplace,” said Jeff Hilton, IMG President and Co-founder.

Prior to joining IMG, Ida spent nine years at Ultradent Products Inc. – a leading developer of high-tech dental materials – in various marketing and public relations roles. In her most recent role as lead public relations strategist, she worked on campaigns that addressed healthcare practitioners and two of the company’s premier consumer products, teeth whitening and pediatric dental sealants.

She obtained a M.S. in organization communications from The University of Utah, and has most recently served on the advisory boards for the Journal of American Dental Association and Sealants for Smiles, a non-profit organization that provides school-based oral health education and dental sealants to underserved children.

About Integrated Marketing Group
Integrated Marketing Group is a marketing consultancy focused in the healthy lifestyles category, specializing in strategic planning, branding, public relations and Web design and development. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. For more information, or for branding resources, visit www.imgbranding.com. Follow us on Twitter @IMG_Branding or Facebook.
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