Category Archives: Articles

Ever Know Someone Who Claimed They COULDN’T Do Marketing

Your brand message is only as good as it is effective. Marketers can often make mistakes, everything from being socially irresponsible with Facebook and Twitter to choosing creative approaches that resonate with them personally and not the target audience. Join Integrated Marketing Group founder and CMO, Jeff Hilton on Thursday November 8th at the SupplySide [...]

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Illegal claims: What your ad agency doesn’t know could hurt you

October 3, 2012 the FDA announced the results of their review of 127 weight-loss and immune health dietary supplement brands. Over 20% were boasting illegal claims and others lacked the scientific evidence to back their legal claims. Companies marketing those brands receive 14 days to remove the offending and/or unsubstantiated claims or face shut down. [...]

Posted in Articles, Natural Branding, Public Relations, Trends | 1 Comment
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Growing and Growing…

The natural products industry, to no surprise, is growing and growing! INC. Magazine just released an extensive list of the fastest growing companies in America, and 29 of them are in the natural category, with one of the 29 being IMG’s very own shining sea buckthorn berry star, Sibu. For more on the article, click [...]

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VIDEO: Kyolic Celebrates Garlic Harvest Season and 40th Anniversary

IMG recently partnered with Threaded Films to create a video highlighting the many reasons Kyolic® and Wakunaga of America Co., Ltd., are celebrating this year’s garlic harvest. Check it out! VIDEO: Kyolic Celebrates Garlic Harvest and 40 Years of Good Health In addition to a fresh crop of organic, California-grown garlic bulbs that will be [...]

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The Good The Bad and The Progress – BI Nutraceuticals on China

Recently, IMG was able to secure a colorful and insightful interview between client, George Pontiakos, CEO of BI Nutraceuticals and FoodNavigator.com during IFT 2012 in Las Vegas, NV. Check out the full  story below: Chinese suppliers merit demonization but progress is being made, says BI chief

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What Did You Do This Weekend – USA Weekend Spotlights Program That Includes IMG Client

A unique cancer prevention program that incorporates Setria Glutathione – an ingredient made by IMG client Kyowa Hakko – was featured in the Aug. 10-12 edition of USA Weekend. “Five to Thrive: Your Cutting-Edge Cancer Prevention Plan” promotes the use of Setria as a way for the body to detoxify itself of potentially dangerous toxins. [...]

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Photo Gallery: Hilton Works Vitafoods Europe 2012

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IMG Hires New PR Counsel with Strong Healthcare Credentials

SALT LAKE CITY (May 30, 2012) — To adapt to its ever-growing demand for expertise in the healthy lifestyles category, Integrated Marketing Group hired Ryann Rasmussen this week as a Public Relations Counsel. Rasmussen spent the last four years as an in-house public relations specialist at University of Utah Health Care (UUHC), the highest quality [...]

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Kyolic® Selects Integrated Marketing Group to Bolster Public Relations, Marketing

SALT LAKE CITY (May 17, 2012) — Leading nutritional manufacturer Wakunaga of America, makers of the top selling Kyolic Aged Garlic Extract portfolio and many other successful brands, has turned to Integrated Marketing Group (IMG) to enhance its consumer awareness. According to Albert Dahbour, Wakunaga’s Vice President and Chief Sales Officer, Kyolic signed IMG for [...]

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IMG Co-founder Jeff Hilton to Host NBT Awards at Vitafoods Europe

GENEVA (May 14, 2012) — He’s no Billy Crystal, but Integrated Marketing Group’s Jeff Hilton will host the annual Nutraceutical Business & Technology (NBT) Awards on May 23 at The Starling Geneva Hotel and Conference Center in Geneva, Switzerland. The NBT Awards, presented by Nutraceutical Business & Technology Magazine in partnership with Vitafoods Europe, recognizes [...]

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