Category Archives: Articles
Supplement or chew: Which do consumers prefer?
Jeff Hilton, partner and co-founder of IMG, discusses popular nutrient delivery formats with nutraingredients.com. Click here to view
Functional Beverages: Trend or Fad?
Jeff Hilton, partner and co-founder of IMG, shares secrets for the successful promotion of functional beverages in an interview with Natural Foods Merchandiser. Click here to view …
Freshen Up:
Marketing less processed foods
Today’s health-conscious consumers are in favor of fresh. While they may continue to buy processed foods, they consider highly processed products to be less healthy than less-processed alternatives. And other things being equal (cost and convenience), the less-processed option wins out. More or less processed? Consumer perception groups foods into two general categories: more or [...]
Spice Up Your Product: Rise of spices as functional ingredients
Years ago, formulators were heading for steep mountainsides and dense rainforests looking for all kinds of exotic berries. Now it seems the search for functional ingredients is heading to the spice markets. Cinnamon, ginger, oregano, red pepper, turmeric, rosemary, thyme, sage… all are household names, and most consumers have had these items in their kitchen [...]
How and where are you spending your online advertising budget?
Online advertising primed for huge upward spiral in 2011 Advertising is on the move, and it’s heading to the web. Morgan Stanley recently published findings that show that, although Americans spend 28% of their media time online, to date only 13% of total advertising spending is devoted to the internet. What does that [...]
Isn’t there a quieter way to save the planet?
I read an article today that I just can’t help commenting on. As some of you know, the FritoLay brand SunChips (www.sunchips.com) recently introduced a 100% biodegradable chip bag. It will biodegrade in around 14 weeks as opposed to conventional chip bags that last for 100 years or so. Great achievement and an important earth-friendly [...]
Resurgence of Innovation in the Natural Product Industry
From our marketing agency perspective, I am noting a significant trend in our business that I think has relevance for the natural products industry as a whole. Specifically, a ramping up in the number of new products being introduced into the marketplace by new players entering the industry for the first time incorporating unique new [...]
Energize Your Marketing Through Social Media
Part 1 of 3 Social media marketing has recently grabbed the attention of both B2B and B2C businesses. We have all noted companies rising from obscurity to stardom using social media networks. Most businesses today recognize that they need to add social media tactics to their marketing strategies. Perhaps you’ve already added a Facebook or [...]
Energize Your Marketing Through Social Media
Part 2 of 3 Convert As nice as it is when someone visits your Web site, conversion occurs after initial contact (sometimes long after) when a potential consumer either purchases a product or provides personal contact information. In social media campaigns, conversion is measured by: An increase in Facebook, Twitter and blog followers Email captures [...]
Energize Your MarketingThrough Social Media
Part 3 of 3 Build Social media has expanded the ways you can stay in touch with your target market. It brings you into their daily lives, allowing you to build brand loyalty by deepening their response grooves and strengthening their emotional bond. Social media also provides several channels through which your increasingly loyal consumers [...]
