Category Archives: Articles
Kyolic® Selects Integrated Marketing Group to Bolster Public Relations, Marketing
SALT LAKE CITY (May 17, 2012) — Leading nutritional manufacturer Wakunaga of America, makers of the top selling Kyolic Aged Garlic Extract portfolio and many other successful brands, has turned to Integrated Marketing Group (IMG) to enhance its consumer awareness. According to Albert Dahbour, Wakunaga’s Vice President and Chief Sales Officer, Kyolic signed IMG for [...]
IMG Co-founder Jeff Hilton to Host NBT Awards at Vitafoods Europe
GENEVA (May 14, 2012) — He’s no Billy Crystal, but Integrated Marketing Group’s Jeff Hilton will host the annual Nutraceutical Business & Technology (NBT) Awards on May 23 at The Starling Geneva Hotel and Conference Center in Geneva, Switzerland. The NBT Awards, presented by Nutraceutical Business & Technology Magazine in partnership with Vitafoods Europe, recognizes [...]
IMG’s Jeff Hilton Cited in Nutra Ingredients
Nutra Ingredients cites a previous presentation by IMG’s Jeff Hilton in a prediabetes/marketing article … http://www.nutraingredients-usa.com/Consumer-Trends/Cobiotics-firm-launches-mission-to-defuse-ticking-time-bomb-of-prediabetes
IMG Client, Kyolic, Featured in Total Health Magazine
Check it out. http://totalhealthmagazine.com/articles/cardiovascular-health/age-and-a-healthy-heart.html
NY Times Talks Food Marketing with IMG’s Jeff Hilton
The New York Times‘ freelancer Andrew Adam Newman asked IMG Co-founder and CMO Jeff Hilton for his expert opinion of the new Newtons Cookie marketing strategy. IMG in the NY TIMES! Click here to read the full article, or read his excerpts below … > Like prunes, which similarly are recognized for their [...]
NBJ Features IMG in “Beyond Boomers: Q&A with Jeff Hilton”
In its March 2012 edition, the popular publication Nutrition Business Journal ran a 2-page Q&A feature with IMG co-founder and CMO Jeff Hilton. In the Q&A, Hilton tackles a handful of in-depth marketing issues facing today’s natural products companies. To read the insightful piece, click here.
Gencor Nutrients Taps Integrated Marketing Group for Results-Driven Marketing, PR
SALT LAKE CITY (April 23, 2012) — Gencor Nutrients, widely known for its specialty nutraceutical ingredients backed by clinical trials and thorough scientific research, has hired Integrated Marketing Group (IMG) to further its marketing and public relations efforts. “We’ve watched IMG help build several leading ingredient brands, and we trust they will do the same [...]
Supplement or chew: Which do consumers prefer?
Jeff Hilton, partner and co-founder of IMG, discusses popular nutrient delivery formats with nutraingredients.com. Click here to view
Functional Beverages: Trend or Fad?
Jeff Hilton, partner and co-founder of IMG, shares secrets for the successful promotion of functional beverages in an interview with Natural Foods Merchandiser. Click here to view …
Freshen Up:
Marketing less processed foods
Today’s health-conscious consumers are in favor of fresh. While they may continue to buy processed foods, they consider highly processed products to be less healthy than less-processed alternatives. And other things being equal (cost and convenience), the less-processed option wins out. More or less processed? Consumer perception groups foods into two general categories: more or [...]
