Category Archives: Articles

IMG’s Jeff Hilton Cited in Nutra Ingredients

Nutra Ingredients cites a previous presentation by IMG’s Jeff Hilton in a prediabetes/marketing article … http://www.nutraingredients-usa.com/Consumer-Trends/Cobiotics-firm-launches-mission-to-defuse-ticking-time-bomb-of-prediabetes

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IMG Client, Kyolic, Featured in Total Health Magazine

Check it out. http://totalhealthmagazine.com/articles/cardiovascular-health/age-and-a-healthy-heart.html

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NY Times Talks Food Marketing with IMG’s Jeff Hilton

    The New York Times‘ freelancer Andrew Adam Newman asked IMG Co-founder and CMO Jeff Hilton for his expert opinion of the new Newtons Cookie marketing strategy. IMG in the NY TIMES! Click here to read the full article, or read his excerpts below … > Like prunes, which similarly are recognized for their [...]

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NBJ Features IMG in “Beyond Boomers: Q&A with Jeff Hilton”

In its March 2012 edition, the popular publication Nutrition Business Journal ran a 2-page Q&A feature with IMG co-founder and CMO Jeff Hilton. In the Q&A, Hilton tackles a handful of in-depth marketing issues facing today’s natural products companies. To read the insightful piece, click here.  

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Gencor Nutrients Taps Integrated Marketing Group for Results-Driven Marketing, PR

SALT LAKE CITY (April 23, 2012) — Gencor Nutrients, widely known for its specialty nutraceutical ingredients backed by clinical trials and thorough scientific research, has hired Integrated Marketing Group (IMG) to further its marketing and public relations efforts. “We’ve watched IMG help build several leading ingredient brands, and we trust they will do the same [...]

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Supplement or chew: Which do consumers prefer?

Jeff Hilton, partner and co-founder of IMG, discusses popular nutrient delivery formats with nutraingredients.com. Click here to view

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Functional Beverages: Trend or Fad?

Jeff Hilton, partner and co-founder of IMG, shares secrets for the successful promotion of functional beverages in an interview with Natural Foods Merchandiser. Click here to view …

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Freshen Up:
Marketing less processed foods

Today’s health-conscious consumers are in favor of fresh. While they may continue to buy processed foods, they consider highly processed products to be less healthy than less-processed alternatives. And other things being equal (cost and convenience), the less-processed option wins out. More or less processed? Consumer perception groups foods into two general categories: more or [...]

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Spice Up Your Product: Rise of spices as functional ingredients

Years ago, formulators were heading for steep mountainsides and dense rainforests looking for all kinds of exotic berries. Now it seems the search for functional ingredients is heading to the spice markets. Cinnamon, ginger, oregano, red pepper, turmeric, rosemary, thyme, sage… all are household names, and most consumers have had these items in their kitchen [...]

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How and where are you spending your online advertising budget?

    Online advertising primed for huge upward spiral in 2011 Advertising is on the move, and it’s heading to the web. Morgan Stanley recently published findings that show that, although Americans spend 28% of their media time online, to date only 13% of total advertising spending is devoted to the internet. What does that [...]

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