Category Archives: Articles
Isn’t there a quieter way to save the planet?
I read an article today that I just can’t help commenting on. As some of you know, the FritoLay brand SunChips (www.sunchips.com) recently introduced a 100% biodegradable chip bag. It will biodegrade in around 14 weeks as opposed to conventional chip bags that last for 100 years or so. Great achievement and an important earth-friendly [...]
Resurgence of Innovation in the Natural Product Industry
From our marketing agency perspective, I am noting a significant trend in our business that I think has relevance for the natural products industry as a whole. Specifically, a ramping up in the number of new products being introduced into the marketplace by new players entering the industry for the first time incorporating unique new [...]
Energize Your Marketing Through Social Media
Part 1 of 3 Social media marketing has recently grabbed the attention of both B2B and B2C businesses. We have all noted companies rising from obscurity to stardom using social media networks. Most businesses today recognize that they need to add social media tactics to their marketing strategies. Perhaps you’ve already added a Facebook or [...]
Energize Your Marketing Through Social Media
Part 2 of 3 Convert As nice as it is when someone visits your Web site, conversion occurs after initial contact (sometimes long after) when a potential consumer either purchases a product or provides personal contact information. In social media campaigns, conversion is measured by: An increase in Facebook, Twitter and blog followers Email captures [...]
Energize Your MarketingThrough Social Media
Part 3 of 3 Build Social media has expanded the ways you can stay in touch with your target market. It brings you into their daily lives, allowing you to build brand loyalty by deepening their response grooves and strengthening their emotional bond. Social media also provides several channels through which your increasingly loyal consumers [...]
VItafoods Comes Of Age
Along with some of you, I had the opportunity to attend the Vitafoods trade show in Geneva, Switzerland last month. Having attended that show off and on over the past six years, I can honestly say that it gets better every time I go. What was once mostly an overseas venue for US companies to [...]
Kiwis Do Business With A Smile
I had the opportunity recently to speak at the annual executive conference of the New Zealand Trade & Enterprise association of natural products manufacturers and suppliers in Nelson, New Zealand. I must say that I find it truly invigorating to observe how the natural and organic industry lives and thrives in different countries around the [...]
Rewarding Companies That Do Good
A research study on the subject of corporate social responsibility was released last week by Burson-Marsteller. Bottom line was that despite the recession, consumers continue to prioritize social responsibility across business sectors. In fact, 55 percent of respondents said they were more likely to purchase a product that supports a worthy cause, all other factors [...]
Upgrade Your Social Media Efforts
Social media is no longer kids stuff. With over 325,000,000 members on Facebook (50% of whom are over 35 years old) and 44 million Twitter users, most businesses are scrambling to craft effective social media strategies. Although it’s tempting to just throw something out there, keeping a few tips in mind can multiply your results [...]
Reverse Vertical Integration: A New Trend?
Martek (Life’s DHA™), a well-known supplier of vegetarian omega 3 raw ingredients, yesterday purchased Amerifit Brands, a manufacturer of finished goods (Estroven©). The rationale given was because it provided a “platform for accelerating the commercialization of their nutritional product pipeline”, and allowed Martek to “move up the value chain by getting closer to the consumer.” [...]
