Category Archives: Articles

What Consumers Say vs. What Consumers Do

Seems like I have seen many examples lately of what I call the “halo effect of a healthy lifestyle.”  Basically, when it comes to health and wellness, everyone you meet is totally committed to living and eating in a fully natural and sustainable manner. Right. I am reminded of a focus group we conducted a [...]

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Protect & Cultivate Your Investment in Intellectual Property

Business is nothing if not an investment, right?  Inventory.  Personnel.  Equipment.  These are items we as managers keep a watchful eye on.  We take out insurance policies and provide employee health benefits to provide protection and ensure continued output and productivity.  But what about another invaluable asset called intellectual property (IP)?  What are we doing [...]

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Musings on a Surprising Trade Show

By now many of you have heard about or personally experienced that proud moment that I will call Expo West 2009. The aisles in Anaheim were booming, and retailers, manufacturers and suppliers were actively engaged. Even the Nutracon conference was bursting at the seams. Now I don’t know about you, but the success of that [...]

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Bright Spots on a Dark Canvas

I don’t know about you, but its tough for me to watch the news these days.  So much gloom and doom.  So much hopelessness.  Its not that I don’t get that we are in an unprecedented recessive economy.  Rather it’s just that I choose not to wallow in misery when there are good things each [...]

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Innovations in Dosage and Delivery: Style or Substance?

It should come as no surprise to anyone who has walked through the healthy food and supplement retail aisles lately that some significant changes are taking place. Not that I hang out there, but it is very interesting and educational to observe the continued explosion of dosage and delivery forms that are populating the retail [...]

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Shifting Consumer Behavior in a Struggling Economy

I came across some primary research the other day that addresses how consumers are adapting their buying patterns and behavior in this time of economic stress and anxiety.   According to a consumer survey recently commissioned by NCR Corporation, consumers are changing how they learn about and locate the products and services they need.  Specifically, the [...]

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Break the Pattern. Change Directions. Do Something Wild.

With a new year comes a new outlook and fresh perspective. Marketers, myself included, are occasionally guilty of getting caught up in the thick of thin things. We are so busy managing the details that we forget to look at the big picture of what we are doing to keep our “brands” fresh and interesting [...]

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Save the Brands: What To Do About Eco-Brand Overload?

The age of the enlightened consumer is closing in around us. No question that we are smarter and more knowledgeable consumers today than every before, largely thanks to the World Wide Web. But a little knowledge can be dangerous, and with increased expertise comes increased skepticism. Consumers are more vocal than ever about what we [...]

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Green Marketing for the Masses

Last week I participated in one of the most informative and worthwhile business conferences I have attended in many years; The Good and Green Conference in Chicago. What made this event unique was: 1) the consistently excellent quality of the speakers and content; and 2) the high caliber of attendees from major product and service [...]

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Capitalizing on Trends in Convergence Marketing

Published in the November 2008 issue of Nutrition Industry Executive Well, it appears as if this marvel called the Internet is here to stay. And so far it has proven itself to be a viable, adaptable and valuable component of most successful marketing campaigns. Aside from being a unique selling resource, it also serves as [...]

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