Category Archives: Natural Branding

Common mistakes marketers make… And how to avoid them

Jeff Hilton identifies major marketing shifts and key strategies for staying connected and relevant.

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Ever Know Someone Who Claimed They COULDN’T Do Marketing

Your brand message is only as good as it is effective. Marketers can often make mistakes, everything from being socially irresponsible with Facebook and Twitter to choosing creative approaches that resonate with them personally and not the target audience. Join Integrated Marketing Group founder and CMO, Jeff Hilton on Thursday November 8th at the SupplySide [...]

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Nestle & GM to cut sugar and salt in cereals outside North America

Food marketing often focuses as much on what’s omitted as what’s included. The latest announcement about what a food DOES NOT contain comes from cereal giants Nestle and General Mills; they have committed to reducing the sugar and salt content of 20 popular children’s cereals by 2015. The two companies currently market cereals together outside [...]

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Illegal claims: What your ad agency doesn’t know could hurt you

October 3, 2012 the FDA announced the results of their review of 127 weight-loss and immune health dietary supplement brands. Over 20% were boasting illegal claims and others lacked the scientific evidence to back their legal claims. Companies marketing those brands receive 14 days to remove the offending and/or unsubstantiated claims or face shut down. [...]

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Growing and Growing…

The natural products industry, to no surprise, is growing and growing! INC. Magazine just released an extensive list of the fastest growing companies in America, and 29 of them are in the natural category, with one of the 29 being IMG’s very own shining sea buckthorn berry star, Sibu. For more on the article, click [...]

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Photo Gallery: Hilton Works Vitafoods Europe 2012

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IMG Hires New PR Counsel with Strong Healthcare Credentials

SALT LAKE CITY (May 30, 2012) — To adapt to its ever-growing demand for expertise in the healthy lifestyles category, Integrated Marketing Group hired Ryann Rasmussen this week as a Public Relations Counsel. Rasmussen spent the last four years as an in-house public relations specialist at University of Utah Health Care (UUHC), the highest quality [...]

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IMG and its Clients to be Well-Represented at Vitafoods Europe

GENEVA (May 21, 2012) — Everywhere you turn at Vitafoods Europe, you’re likely to run into an Integrated Marketing Group client offering expertise or accepting awards. Or you might see IMG’s Jeff Hilton holding a microphone. Look for these IMG client events during Vitafoods Europe on May 22-24: Dr. Paul Clayton, Gencor’s Secientific Advisor and [...]

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Kyolic® Selects Integrated Marketing Group to Bolster Public Relations, Marketing

SALT LAKE CITY (May 17, 2012) — Leading nutritional manufacturer Wakunaga of America, makers of the top selling Kyolic Aged Garlic Extract portfolio and many other successful brands, has turned to Integrated Marketing Group (IMG) to enhance its consumer awareness. According to Albert Dahbour, Wakunaga’s Vice President and Chief Sales Officer, Kyolic signed IMG for [...]

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IMG Co-founder Jeff Hilton to Host NBT Awards at Vitafoods Europe

GENEVA (May 14, 2012) — He’s no Billy Crystal, but Integrated Marketing Group’s Jeff Hilton will host the annual Nutraceutical Business & Technology (NBT) Awards on May 23 at The Starling Geneva Hotel and Conference Center in Geneva, Switzerland. The NBT Awards, presented by Nutraceutical Business & Technology Magazine in partnership with Vitafoods Europe, recognizes [...]

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