Category Archives: Natural Branding

IMG’s Jeff Hilton Cited in Nutra Ingredients

Nutra Ingredients cites a previous presentation by IMG’s Jeff Hilton in a prediabetes/marketing article … http://www.nutraingredients-usa.com/Consumer-Trends/Cobiotics-firm-launches-mission-to-defuse-ticking-time-bomb-of-prediabetes

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IMG Client, Kyolic, Featured in Total Health Magazine

Check it out. http://totalhealthmagazine.com/articles/cardiovascular-health/age-and-a-healthy-heart.html

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NY Times Talks Food Marketing with IMG’s Jeff Hilton

    The New York Times‘ freelancer Andrew Adam Newman asked IMG Co-founder and CMO Jeff Hilton for his expert opinion of the new Newtons Cookie marketing strategy. IMG in the NY TIMES! Click here to read the full article, or read his excerpts below … > Like prunes, which similarly are recognized for their [...]

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NBJ Features IMG in “Beyond Boomers: Q&A with Jeff Hilton”

In its March 2012 edition, the popular publication Nutrition Business Journal ran a 2-page Q&A feature with IMG co-founder and CMO Jeff Hilton. In the Q&A, Hilton tackles a handful of in-depth marketing issues facing today’s natural products companies. To read the insightful piece, click here.  

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Spice Up Your Product: Rise of spices as functional ingredients

Years ago, formulators were heading for steep mountainsides and dense rainforests looking for all kinds of exotic berries. Now it seems the search for functional ingredients is heading to the spice markets. Cinnamon, ginger, oregano, red pepper, turmeric, rosemary, thyme, sage… all are household names, and most consumers have had these items in their kitchen [...]

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Make Your Gift-Giving Count

However much you give this season, here’s how to make it count Being in marketing, and knowing the “inventive” tendencies of many marketers, you develop certain tricks of discernment. You read labels. You inform yourself as to the differences in terms, such as “all-natural” and “organic” and “pure.” And when it comes to holiday giving, [...]

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How Sweet It Is

The Corn Refiners Association (CRA) would have consumers believe that High Fructose Corn Syrup (HFCS) is just another name for sugar, yet a recent 11% drop in product sales containing HFCS shows consumers are steering clear of it. To win consumers back, the CRA announced its intention September, 2010 to rename the sweetener “corn sugar.” [...]

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Natural Branding Authority Jeff Hilton to Speak on Green Marketing at IFT Annual Meeting

SALT LAKE CITY and CHICAGO, June 24, 2010 — Jeff Hilton, partner and co-founder of Integrated Marketing Group (IMG), a marketing agency specializing in natural products branding, has been invited to discuss the risks and rewards of green marketing at the Institute of Food Technologists’ Annual Meeting & Food Expo, taking place July 17-20. Hilton’s [...]

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Innovations in Packaging and Branding

Jeff Hilton’s presentation from the 2010 ExpoWest trade show. View the Innovations in Packaging and Branding presentation.

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Marketing in 2010 & Beyond— It’s Complicated

The more I learn about social media, the more I realize I have only scratched the surface. Sure I post to Facebook and LinkedIn on a regular basis. I tweet daily. I download podcasts. And I write a blog. Yet I can’t begin to keep up with the new and changing technology. I find I [...]

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