Category Archives: Natural Branding

Perspectives on Branding (Part 1 of 4): Power Branding

Power Branding Welcome to my world. This is the first of a four part series examining a discipline I like to call Power Branding. Branding of course is the ongoing process of creating a unique and compelling brand image in the minds of current and potential customers. Power Branding involves taking it to a new [...]

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Building Strong Brands

by David A. Aaker Hardcover – 380 pages (December 1995) Buy from Amazon.com “The single most useful book I’ve found on brand development. Aaker presents a thorough, but easy to read exploration of the many branding complexities. Giving the reader a framework of inter-related concepts, he gets the essence of each point with useful examples. [...]

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