Category Archives: News
IMG’S Jeff Hilton to Speak at Wellness ’13
Jeff Hilton, Integrated Marketing Group co-founder and partner, will co-present on understanding and reaching teens at Wellness 13, a conference sponsored by the Institute of Food Technologists (IFT). Hilton and Barbara Katz, president of Health Focus International, will discuss “Teens from the Top Down: A Consumer Panel” on Feb. 27 during the conference’s General Session [...]
Ida Baghoomian Joins IMG as Senior PR Counsel
SALT LAKE CITY, January 30, 2013 — Ida Baghoomian, a communications professional with more than 20 years of both agency and management experience, has joined Integrated Marketing Group as Senior PR Counsel. Ida has a unique blend of industry experience, including geotechnical/environmental engineering, high-technology start-ups, and healthcare manufacturing. Her passion for the healthcare industry and [...]
Common mistakes marketers make… And how to avoid them
Jeff Hilton identifies major marketing shifts and key strategies for staying connected and relevant.
Nestle & GM to cut sugar and salt in cereals outside North America
Food marketing often focuses as much on what’s omitted as what’s included. The latest announcement about what a food DOES NOT contain comes from cereal giants Nestle and General Mills; they have committed to reducing the sugar and salt content of 20 popular children’s cereals by 2015. The two companies currently market cereals together outside [...]
Growing and Growing…
The natural products industry, to no surprise, is growing and growing! INC. Magazine just released an extensive list of the fastest growing companies in America, and 29 of them are in the natural category, with one of the 29 being IMG’s very own shining sea buckthorn berry star, Sibu. For more on the article, click [...]
VIDEO: Kyolic Celebrates Garlic Harvest Season and 40th Anniversary
IMG recently partnered with Threaded Films to create a video highlighting the many reasons Kyolic® and Wakunaga of America Co., Ltd., are celebrating this year’s garlic harvest. Check it out! VIDEO: Kyolic Celebrates Garlic Harvest and 40 Years of Good Health In addition to a fresh crop of organic, California-grown garlic bulbs that will be [...]
The Good The Bad and The Progress – BI Nutraceuticals on China
Recently, IMG was able to secure a colorful and insightful interview between client, George Pontiakos, CEO of BI Nutraceuticals and FoodNavigator.com during IFT 2012 in Las Vegas, NV. Check out the full story below: Chinese suppliers merit demonization but progress is being made, says BI chief
What Did You Do This Weekend – USA Weekend Spotlights Program That Includes IMG Client
A unique cancer prevention program that incorporates Setria Glutathione – an ingredient made by IMG client Kyowa Hakko – was featured in the Aug. 10-12 edition of USA Weekend. “Five to Thrive: Your Cutting-Edge Cancer Prevention Plan” promotes the use of Setria as a way for the body to detoxify itself of potentially dangerous toxins. [...]
IMG’s Jeff Hilton Addresses SupplySide Science Tour in SLC
Jeff Hilton, Integrated Marketing Group co-founder and partner, presented information about effective marketing in the new media world for natural product manufacturers and suppliers at the SupplySide Science Tour in Salt Lake City. The SupplySide Science Tour made a stop in Utah on June 12 to highlight the latest scientific research from a handpicked group [...]
