Category Archives: News

Novus International Selects Integrated Marketing Group to Assist in Launching, Marketing its New Human Nutrition Division

SALT LAKE CITY, January 27, 2010 – Integrated Marketing Group (IMG) was chosen by Novus International to help create an identity for and formally launch Stratum Nutrition, the company’s newly formed human nutrition division.  IMG will help manage overall branding efforts including logo development, strategic positioning and creative development, as well as execute a targeted [...]

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Cyvex Nutrition Selects Integrated Marketing Group to manage Marketing and Public Relations Efforts

SALT LAKE CITY, January 6, 2010 – Natural products branding agency Integrated Marketing Group (IMG) has been selected to create and execute an integrated communications campaign for Cyvex Nutrition, a leading supplier of proprietary branded raw ingredients. Activities will include public relations outreach, creative development, media placement and event marketing. 

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Integrated Marketing Group Chosen to Execute LifeSeasons Product Launch

SALT LAKE CITY, October 8, 2009 – Natural products branding agency Integrated Marketing Group (IMG) has been selected to create and execute an integrated product launch campaign for the new LifeSeasons™ line of natural dietary supplements. Launch will include public relations, packaging, advertising, web site development, sales collateral, video production and in-store display activity. 

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Trace Minerals Research Taps Integrated Marketing Group for Web Site Redesign

SALT LAKE CITY, Oct. 5, 2009 – Trace Minerals Research, a 35-year veteran in the mineral-based dietary supplement category, has chosen natural products branding agency Integrated Marketing Group (IMG) to redesign the company’s Web site. In addition to updating the site’s current research library and product pages, IMG will integrate new features including site search, [...]

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Expo East Education Program to Feature Industry Branding Expert

Jeff Hilton to Discuss Green Marketing Trends and Consumer Strategies SALT LAKE CITY and BOSTON, Sept. 15, 2009 — Jeff Hilton, partner and co-founder of Integrated Marketing Group (IMG), a marketing agency specializing in natural products branding, has been invited to present a “Supply at Expo East” educational seminar at this year’s Natural Products Expo [...]

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IMG's Hilton to Lead Online Media Panel at 2009 NBJ Summit

SALT LAKE CITY, July 13, 2009 — With alternatives for online business and consumer outreach evolving at a rapid pace, recognized natural products marketing expert Jeff Hilton, partner and co-founder of Integrated Marketing Group (IMG), will return to this year’s sold-out NBJ Summit as panel moderator to discuss the current Internet marketing landscape. Titled “Successfully [...]

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Branding Expert Hilton Returns to NYC's Fancy Food Show with Retailer-Focused Session on Green Marketing

FOR IMMEDIATE RELEASE SALT LAKE CITY and NEW YORK CITY, June 17, 2009 — Jeff Hilton, partner and co-founder of Integrated Marketing Group (IMG), a marketing agency specializing in natural and sustainable products branding, will return to lead an educational program at this year’s 55th Annual Summer Fancy Food Show, set for June 26-30. Hilton’s [...]

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Jeff Hilton interview from Vitafoods, Geneva

Check out IMG co-founder Jeff Hilton in this interview posted on NutraIngredients.com

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Vitafoods Marketing Education Chair Jeff Hilton to Speak at 2009 International Conference

Session Will Focus on LOHAS Consumer Outreach Strategies SALT LAKE CITY and GENEVA, Switzerland, April 30, 2009 — Integrated Marketing Group’s co-founder and 2009 Vitafoods Marketing Education Program Chair, Jeff Hilton, has been selected to lead a seminar at this year’s International Conference, taking place May 5-7. “Reaching the LOHAS Consumer” will be presented on [...]

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Integrated Marketing Group Celebrates Eco-Awareness on Earth Day

SALT LAKE CITY, April 22, 2009 — This Earth Day, Integrated Marketing Group (IMG) took to Salt Lake City streets to recognize mass-transit commuters for their earth-friendly transportation choices by gifting packets of drought-tolerant flower seeds including sunflowers, daisies and bachelor’s buttons. IMG, specialists in the field of natural and sustainable marketing, also established April [...]

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