Category Archives: Presentations
Innovations in Packaging and Branding
Jeff Hilton’s presentation from the 2010 ExpoWest trade show. View the Innovations in Packaging and Branding presentation.
Leveraging Trends in Green Marketing for a Healthier & More Sustainable Brand
Economic hardship is changing consumer priorities. The leveling of growth in environmental purchases has become apparent. Consumers have also cast a more critical eye on green marketing, with 75% of consumers believing that some portion of the industry is “green-washing” their appearance. View the presentation.
Keys to Success in Health & Wellness Marketing
The odds are stacked against a successful product launch. The competitive retail environment, channel proliferation, a crowded nutrition category and a volatile supply channel lead to the failure of over 80% of new U.S. product launches. But there is hope and opportunity. Learn more about the keys to success in this presentation by Jeff Hilton. [...]
Leveraging Green Marketing Strategies for a Healthier, More Sustainable Brand
In this presentation, Jeff Hilton reports on the state of green marketing in a new, lean economy. The good news is that consumer interest in the environment has not waned. Check out this presentation to find out what else is on the mind of today’s consumer. See the presentation.
New Dosage and Delivery Forms Presentation
Natural food and supplement aisles are changing; there’s an explosion of new dosage and delivery forms taking place. The retail landscape is evolving, forcing capsules and tablets to make room for tubes, gels, pouches, gummies, and more. Find out what might show up on the shelves next in this presentation. View the presentation.
Branding Insights for Specialty Retailers
In this presentation, created for the influential specialty retailer and manufacturer audience at the 54th Annual Summer Fancy Food Show, Jeff Hilton discusses brand building and positioning. Presented from 10:30 a.m. to 12 noon on Sunday, June 29, 2008 at the Jacob K. Javits Center in New York City. View the presentation.
Understanding and Reaching the LOHAS Consumer
Knowing your consumer is the first rule to successful marketing. Let’s face it, you don’t target people and market to them. That doesn’t work. You communicate with them in a marketplace setting. That’s marketing today. But it’s impossible to communicate if you don’t know who you’re talking to. Allow us to introduce you. View the [...]
