Category Archives: Product Innovations

IMG’S Jeff Hilton to Speak at Engredea 2013

Session Focused on Trends and Opportunities in Personalized Health Care Jeff Hilton, Integrated Marketing Group co-founder and partner, will speak at Engredea 2013 on personalized health care and how manufacturers and suppliers can make the most of this new paradigm shift. Hilton will present “The Evolution of Personalized Health Care: Trends and Opportunities” on Saturday, [...]

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IMG CMO Jeff Hilton to speak at upcoming events in natural products industry

Join Jeff Hilton at these upcoming events for insight into current marketing trends and strategic turns. Wellness 2013 – Feb 27, 2013. “The Total Teen: 7 Things You Didn’t Know About Teen Life Choices” This talk will be streamed live on the IFT website for a nominal fee.  http://www.ift.org/meetings-and-events/wellness.aspx Expo West – March 9, 2013.“Trends in [...]

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How Hard Is Your Packaging
Working for Your Brand?

Build Consumer Loyalty & Trust with Cognitive Ease. In 1999, Amazon redesigned their brand identity in a way that greatly enhanced what psychologists call “cognitive ease.” The new logo includes a graphic device that connects the a to the z. The device forms a cheeky smile with a dimple that pushes up the z. The [...]

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Nestle & GM to cut sugar and salt in cereals outside North America

Food marketing often focuses as much on what’s omitted as what’s included. The latest announcement about what a food DOES NOT contain comes from cereal giants Nestle and General Mills; they have committed to reducing the sugar and salt content of 20 popular children’s cereals by 2015. The two companies currently market cereals together outside [...]

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Growing and Growing…

The natural products industry, to no surprise, is growing and growing! INC. Magazine just released an extensive list of the fastest growing companies in America, and 29 of them are in the natural category, with one of the 29 being IMG’s very own shining sea buckthorn berry star, Sibu. For more on the article, click [...]

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The Good The Bad and The Progress – BI Nutraceuticals on China

Recently, IMG was able to secure a colorful and insightful interview between client, George Pontiakos, CEO of BI Nutraceuticals and FoodNavigator.com during IFT 2012 in Las Vegas, NV. Check out the full  story below: Chinese suppliers merit demonization but progress is being made, says BI chief

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Riverside CA Community Celebrates July Garlic Harvest with its Odorless Neighbor

To celebrate the July garlic harvest season, Wakunaga of America Co., Ltd. maker of Kyolic line of Aged Garlic Extracts opened its doors onto Southern California’s premier media and thought leaders  in hopes of engaging community conversation about the health benefits of organic, locally manufactured Aged Garlic Extract. The event was captured by: Press Enterprise [...]

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IMG Hires New PR Counsel with Strong Healthcare Credentials

SALT LAKE CITY (May 30, 2012) — To adapt to its ever-growing demand for expertise in the healthy lifestyles category, Integrated Marketing Group hired Ryann Rasmussen this week as a Public Relations Counsel. Rasmussen spent the last four years as an in-house public relations specialist at University of Utah Health Care (UUHC), the highest quality [...]

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EPAX Invites Hilton to Speak on Dietary Supplement Marketing at Vitafoods Europe

GENEVA (May 22, 2012) — EPAX, a leading global supplier of marine-based omega-3 concentrates, will host a presentation by Integrated Marketing Group’s Jeff Hilton on “The Next Major Supplement Consumer” at the EPAX booth (No. 1447) at Vitafoods Europe on May 23 at 4 p.m. Hilton’s presentation will focus primarily on Millennials – the next [...]

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Kyolic® Selects Integrated Marketing Group to Bolster Public Relations, Marketing

SALT LAKE CITY (May 17, 2012) — Leading nutritional manufacturer Wakunaga of America, makers of the top selling Kyolic Aged Garlic Extract portfolio and many other successful brands, has turned to Integrated Marketing Group (IMG) to enhance its consumer awareness. According to Albert Dahbour, Wakunaga’s Vice President and Chief Sales Officer, Kyolic signed IMG for [...]

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