Category Archives: Product Innovations
Is gluten-free here to stay?
Gluten-free is major marketing trend, not food fad
New Trends in Functional Foods & Beverages
The functional food and beverage sector continues to evolve. Many category watchers are predicting increased consumer movement toward foods that are inherently functional (think blueberries) rather than foods that have added functionality (think orange juice with calcium). This prediction is reflective of consumer trends toward simplicity in ingredient labeling as well as a general public [...]
Branding Expert Jeff Hilton to Discuss The Crossover Consumer at Natural Products Expo East
Integrated Marketing Group’s partner and co-founder, Jeff Hilton, will share his branding expertise at Natural Products Expo East, running from September 21 to 24, at the Baltimore Convention Center. Hilton will be part of a panel discussion to educate retailers interested in appealing to the crossover natural products customer – an individual newly interested in [...]
Emerging markets, part 3: From toddlers to teens–How to market to kids
Natural products emerging markets: How to market to (and through) kids through snack-friendly packaging, kid-friendly flavors, and a mom-friendly list of “does not include” ingredients.
Emerging markets for natural products: part 2
Emerging markets in natural products industry: 7 rules for marketing to moms
Emerging markets for natural products: Marketing to Millennials
Natural product retailers have long identified their primary shoppers as 35–55 year-old females. And while it’s tempting to target the biggest sandbox in the playground, natural product manufacturers are now turning their attention to less saturated markets. One such market is the Millennials, the generation of more than 50 million people who span the ages [...]
Spice Up Your Product: Rise of spices as functional ingredients
Years ago, formulators were heading for steep mountainsides and dense rainforests looking for all kinds of exotic berries. Now it seems the search for functional ingredients is heading to the spice markets. Cinnamon, ginger, oregano, red pepper, turmeric, rosemary, thyme, sage… all are household names, and most consumers have had these items in their kitchen [...]
Explosion of gluten-free products in natural foods market
While gluten-free products continue to proliferate, marketers have work to do to overcome the public’s perception that gluten-free equals “taste free.”
Some of our favorite charities
Amanda She’s the First http://www.shesthefirst.org/ She’s the First promotes the importance of educating girls, especially in the developing world. It sends girls to school around the globe by encouraging young people to unlock the power of their social networks and creatively fundraise for sponsorships, giving underprivileged girls the means to break barriers. Most will be [...]
