Category Archives: Public Relations
Integrated Marketing Group Hires Sara Waldman as Senior PR Counsel
SALT LAKE CITY, Jan. 17, 2012 — Sara Waldman recently joined Integrated Marketing Group as a senior PR counsel, where she manages multiple agency accounts. Sara brings a strong consumer PR background to Integrated Marketing Group and its dietary supplement and ingredient clients. She was communications director for Mountain Sports International, where she handled publicity [...]
SupplySide West by the Numbers
Client events coordinated: 6 Media appointments booked and attended: 39 Clients presented with awards: 1 Number of “celebrities” seen: 5 (Madonna, Prince, Elvis, Marilyn Monroe and Michael Jackson) Average number of miles walked by our public relations staff: Click here to wager a guess and win!
Public Relations Tactics in a Down Economy
In addition to the dramatic changes we are seeing in the mainstream media environment with social media and interactive, the public relations business is evolving as well to reflect the economic circumstances we find ourselves working in. Consider these tips to improve your PR efforts and response in these troubled times: Take advantage of lower [...]
Shifting Consumer Behavior in a Struggling Economy
I came across some primary research the other day that addresses how consumers are adapting their buying patterns and behavior in this time of economic stress and anxiety. According to a consumer survey recently commissioned by NCR Corporation, consumers are changing how they learn about and locate the products and services they need. Specifically, the [...]
How Bad Advertising Happens to Good Companies
From Nutrition Industry Executive, February 2006 Issue By Jeff Hilton, Integrated Marketing Group, 2006 Whenever I have a few moments to spare, usually on an airplane, I look through industry trade and consumer magazines. Yes I read the articles, but often I just look at the ads. I consider myself to be a student of [...]
