Category Archives: Public Relations

IMG Co-founder Jeff Hilton to Host NBT Awards at Vitafoods Europe

GENEVA (May 14, 2012) — He’s no Billy Crystal, but Integrated Marketing Group’s Jeff Hilton will host the annual Nutraceutical Business & Technology (NBT) Awards on May 23 at The Starling Geneva Hotel and Conference Center in Geneva, Switzerland. The NBT Awards, presented by Nutraceutical Business & Technology Magazine in partnership with Vitafoods Europe, recognizes [...]

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IMG’s Jeff Hilton Cited in Nutra Ingredients

Nutra Ingredients cites a previous presentation by IMG’s Jeff Hilton in a prediabetes/marketing article … http://www.nutraingredients-usa.com/Consumer-Trends/Cobiotics-firm-launches-mission-to-defuse-ticking-time-bomb-of-prediabetes

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IMG Client, Kyolic, Featured in Total Health Magazine

Check it out. http://totalhealthmagazine.com/articles/cardiovascular-health/age-and-a-healthy-heart.html

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NY Times Talks Food Marketing with IMG’s Jeff Hilton

    The New York Times‘ freelancer Andrew Adam Newman asked IMG Co-founder and CMO Jeff Hilton for his expert opinion of the new Newtons Cookie marketing strategy. IMG in the NY TIMES! Click here to read the full article, or read his excerpts below … > Like prunes, which similarly are recognized for their [...]

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NBJ Features IMG in “Beyond Boomers: Q&A with Jeff Hilton”

In its March 2012 edition, the popular publication Nutrition Business Journal ran a 2-page Q&A feature with IMG co-founder and CMO Jeff Hilton. In the Q&A, Hilton tackles a handful of in-depth marketing issues facing today’s natural products companies. To read the insightful piece, click here.  

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Gencor Nutrients Taps Integrated Marketing Group for Results-Driven Marketing, PR

SALT LAKE CITY (April 23, 2012) — Gencor Nutrients, widely known for its specialty nutraceutical ingredients backed by clinical trials and thorough scientific research, has hired Integrated Marketing Group (IMG) to further its marketing and public relations efforts. “We’ve watched IMG help build several leading ingredient brands, and we trust they will do the same [...]

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SupplySide West by the Numbers

Client events coordinated: 6 Media appointments booked and attended: 39 Clients presented with awards: 1 Number of “celebrities” seen: 5 (Madonna, Prince, Elvis, Marilyn Monroe and Michael Jackson) Average number of miles walked by our public relations staff: Click here to wager a guess and win!

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Public Relations Tactics in a Down Economy

In addition to the dramatic changes we are seeing in the mainstream media environment with social media and interactive, the public relations business is evolving as well to reflect the economic circumstances we find ourselves working in.  Consider these tips to improve your PR efforts and response in these troubled times: Take advantage of lower [...]

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Shifting Consumer Behavior in a Struggling Economy

I came across some primary research the other day that addresses how consumers are adapting their buying patterns and behavior in this time of economic stress and anxiety.   According to a consumer survey recently commissioned by NCR Corporation, consumers are changing how they learn about and locate the products and services they need.  Specifically, the [...]

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How Bad Advertising Happens to Good Companies

From Nutrition Industry Executive, February 2006 Issue By Jeff Hilton, Integrated Marketing Group, 2006 Whenever I have a few moments to spare, usually on an airplane, I look through industry trade and consumer magazines. Yes I read the articles, but often I just look at the ads. I consider myself to be a student of [...]

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