Category Archives: Social Media Marketing

Common mistakes marketers make… And how to avoid them

Jeff Hilton identifies major marketing shifts and key strategies for staying connected and relevant.

Posted in Natural Branding, News, Presentations, Public Relations, Social Media Marketing, Trade Shows, Trends | Leave a comment
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Ever Know Someone Who Claimed They COULDN’T Do Marketing

Your brand message is only as good as it is effective. Marketers can often make mistakes, everything from being socially irresponsible with Facebook and Twitter to choosing creative approaches that resonate with them personally and not the target audience. Join Integrated Marketing Group founder and CMO, Jeff Hilton on Thursday November 8th at the SupplySide [...]

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Kyolic® Selects Integrated Marketing Group to Bolster Public Relations, Marketing

SALT LAKE CITY (May 17, 2012) — Leading nutritional manufacturer Wakunaga of America, makers of the top selling Kyolic Aged Garlic Extract portfolio and many other successful brands, has turned to Integrated Marketing Group (IMG) to enhance its consumer awareness. According to Albert Dahbour, Wakunaga’s Vice President and Chief Sales Officer, Kyolic signed IMG for [...]

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NEWS: Branding Expert Hilton to Speak on Online Branding Strategy at Fancy Food Show

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How and where are you spending your online advertising budget?

    Online advertising primed for huge upward spiral in 2011 Advertising is on the move, and it’s heading to the web. Morgan Stanley recently published findings that show that, although Americans spend 28% of their media time online, to date only 13% of total advertising spending is devoted to the internet. What does that [...]

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NEWS: IMG’s New Website “Harvests” Agency’s Natural Branding Output, Resources

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Energize Your Marketing Through Social Media

Part 1 of 3 Social media marketing has recently grabbed the attention of both B2B and B2C businesses. We have all noted companies rising from obscurity to stardom using social media networks. Most businesses today recognize that they need to add social media tactics to their marketing strategies. Perhaps you’ve already added a Facebook or [...]

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Energize Your Marketing Through Social Media

Part 2 of 3 Convert As nice as it is when someone visits your Web site, conversion occurs after initial contact (sometimes long after) when a potential consumer either purchases a product or provides personal contact information. In social media campaigns, conversion is measured by: An increase in Facebook, Twitter and blog followers Email captures [...]

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Energize Your MarketingThrough Social Media

Part 3 of 3 Build Social media has expanded the ways you can stay in touch with your target market. It brings you into their daily lives, allowing you to build brand loyalty by deepening their response grooves and strengthening their emotional bond. Social media also provides several channels through which your increasingly loyal consumers [...]

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Upgrade Your Social Media Efforts

Social media is no longer kids stuff. With over 325,000,000 members on Facebook (50% of whom are over 35 years old) and 44 million Twitter users, most businesses are scrambling to craft effective social media strategies. Although it’s tempting to just throw something out there, keeping a few tips in mind can multiply your results [...]

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