Category Archives: Trade Shows

Common mistakes marketers make… And how to avoid them

Jeff Hilton identifies major marketing shifts and key strategies for staying connected and relevant.

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Ever Know Someone Who Claimed They COULDN’T Do Marketing

Your brand message is only as good as it is effective. Marketers can often make mistakes, everything from being socially irresponsible with Facebook and Twitter to choosing creative approaches that resonate with them personally and not the target audience. Join Integrated Marketing Group founder and CMO, Jeff Hilton on Thursday November 8th at the SupplySide [...]

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Photo Gallery: Hilton Works Vitafoods Europe 2012

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IMG and its Clients to be Well-Represented at Vitafoods Europe

GENEVA (May 21, 2012) — Everywhere you turn at Vitafoods Europe, you’re likely to run into an Integrated Marketing Group client offering expertise or accepting awards. Or you might see IMG’s Jeff Hilton holding a microphone. Look for these IMG client events during Vitafoods Europe on May 22-24: Dr. Paul Clayton, Gencor’s Secientific Advisor and [...]

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IMG Co-founder Jeff Hilton to Host NBT Awards at Vitafoods Europe

GENEVA (May 14, 2012) — He’s no Billy Crystal, but Integrated Marketing Group’s Jeff Hilton will host the annual Nutraceutical Business & Technology (NBT) Awards on May 23 at The Starling Geneva Hotel and Conference Center in Geneva, Switzerland. The NBT Awards, presented by Nutraceutical Business & Technology Magazine in partnership with Vitafoods Europe, recognizes [...]

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NEWS: Branding Expert Hilton to Speak on Online Branding Strategy at Fancy Food Show

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SupplySide West by the Numbers

Client events coordinated: 6 Media appointments booked and attended: 39 Clients presented with awards: 1 Number of “celebrities” seen: 5 (Madonna, Prince, Elvis, Marilyn Monroe and Michael Jackson) Average number of miles walked by our public relations staff: Click here to wager a guess and win!

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VItafoods Comes Of Age

Along with some of you, I had the opportunity to attend the Vitafoods trade show in Geneva, Switzerland last month. Having attended that show off and on over the past six years, I can honestly say that it gets better every time I go. What was once mostly an overseas venue for US companies to [...]

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Kiwis Do Business With A Smile

I had the opportunity recently to speak at the annual executive conference of the New Zealand Trade & Enterprise association of natural products manufacturers and suppliers in Nelson, New Zealand. I must say that I find it truly invigorating to observe how the natural and organic industry lives and thrives in different countries around the [...]

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Musings on a Surprising Trade Show

By now many of you have heard about or personally experienced that proud moment that I will call Expo West 2009. The aisles in Anaheim were booming, and retailers, manufacturers and suppliers were actively engaged. Even the Nutracon conference was bursting at the seams. Now I don’t know about you, but the success of that [...]

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