Category Archives: Trends
Supplement or chew: Which do consumers prefer?
Jeff Hilton, partner and co-founder of IMG, discusses popular nutrient delivery formats with nutraingredients.com. Click here to view
Functional Beverages: Trend or Fad?
Jeff Hilton, partner and co-founder of IMG, shares secrets for the successful promotion of functional beverages in an interview with Natural Foods Merchandiser. Click here to view …
Spice Up Your Product: Rise of spices as functional ingredients
Years ago, formulators were heading for steep mountainsides and dense rainforests looking for all kinds of exotic berries. Now it seems the search for functional ingredients is heading to the spice markets. Cinnamon, ginger, oregano, red pepper, turmeric, rosemary, thyme, sage… all are household names, and most consumers have had these items in their kitchen [...]
How and where are you spending your online advertising budget?
Online advertising primed for huge upward spiral in 2011 Advertising is on the move, and it’s heading to the web. Morgan Stanley recently published findings that show that, although Americans spend 28% of their media time online, to date only 13% of total advertising spending is devoted to the internet. What does that [...]
Make Your Gift-Giving Count
However much you give this season, here’s how to make it count Being in marketing, and knowing the “inventive” tendencies of many marketers, you develop certain tricks of discernment. You read labels. You inform yourself as to the differences in terms, such as “all-natural” and “organic” and “pure.” And when it comes to holiday giving, [...]
How Sweet It Is
The Corn Refiners Association (CRA) would have consumers believe that High Fructose Corn Syrup (HFCS) is just another name for sugar, yet a recent 11% drop in product sales containing HFCS shows consumers are steering clear of it. To win consumers back, the CRA announced its intention September, 2010 to rename the sweetener “corn sugar.” [...]
Isn’t there a quieter way to save the planet?
I read an article today that I just can’t help commenting on. As some of you know, the FritoLay brand SunChips (www.sunchips.com) recently introduced a 100% biodegradable chip bag. It will biodegrade in around 14 weeks as opposed to conventional chip bags that last for 100 years or so. Great achievement and an important earth-friendly [...]
Rewarding Companies That Do Good
A research study on the subject of corporate social responsibility was released last week by Burson-Marsteller. Bottom line was that despite the recession, consumers continue to prioritize social responsibility across business sectors. In fact, 55 percent of respondents said they were more likely to purchase a product that supports a worthy cause, all other factors [...]
Innovations in Packaging and Branding
Jeff Hilton’s presentation from the 2010 ExpoWest trade show. View the Innovations in Packaging and Branding presentation.
Reverse Vertical Integration: A New Trend?
Martek (Life’s DHA™), a well-known supplier of vegetarian omega 3 raw ingredients, yesterday purchased Amerifit Brands, a manufacturer of finished goods (Estroven©). The rationale given was because it provided a “platform for accelerating the commercialization of their nutritional product pipeline”, and allowed Martek to “move up the value chain by getting closer to the consumer.” [...]
