Category Archives: Trends

Common mistakes marketers make… And how to avoid them

Jeff Hilton identifies major marketing shifts and key strategies for staying connected and relevant.

Posted in Natural Branding, News, Presentations, Public Relations, Social Media Marketing, Trade Shows, Trends | Leave a comment
Bookmark and Share

Nestle & GM to cut sugar and salt in cereals outside North America

Food marketing often focuses as much on what’s omitted as what’s included. The latest announcement about what a food DOES NOT contain comes from cereal giants Nestle and General Mills; they have committed to reducing the sugar and salt content of 20 popular children’s cereals by 2015. The two companies currently market cereals together outside [...]

Posted in Natural Branding, News, Product Innovations, Trends | Leave a comment
Bookmark and Share

Illegal claims: What your ad agency doesn’t know could hurt you

October 3, 2012 the FDA announced the results of their review of 127 weight-loss and immune health dietary supplement brands. Over 20% were boasting illegal claims and others lacked the scientific evidence to back their legal claims. Companies marketing those brands receive 14 days to remove the offending and/or unsubstantiated claims or face shut down. [...]

Posted in Articles, Natural Branding, Public Relations, Trends | 1 Comment
Bookmark and Share

The Good The Bad and The Progress – BI Nutraceuticals on China

Recently, IMG was able to secure a colorful and insightful interview between client, George Pontiakos, CEO of BI Nutraceuticals and FoodNavigator.com during IFT 2012 in Las Vegas, NV. Check out the full  story below: Chinese suppliers merit demonization but progress is being made, says BI chief

Posted in Articles, News, Presentations, Product Innovations, Public Relations, Trends | Leave a comment
Bookmark and Share

IMG Hires New PR Counsel with Strong Healthcare Credentials

SALT LAKE CITY (May 30, 2012) — To adapt to its ever-growing demand for expertise in the healthy lifestyles category, Integrated Marketing Group hired Ryann Rasmussen this week as a Public Relations Counsel. Rasmussen spent the last four years as an in-house public relations specialist at University of Utah Health Care (UUHC), the highest quality [...]

Posted in Articles, Careers at IMG, Natural Branding, News, Product Innovations, Public Relations, Trends | Leave a comment
Bookmark and Share

IMG’s Jeff Hilton Cited in Nutra Ingredients

Nutra Ingredients cites a previous presentation by IMG’s Jeff Hilton in a prediabetes/marketing article … http://www.nutraingredients-usa.com/Consumer-Trends/Cobiotics-firm-launches-mission-to-defuse-ticking-time-bomb-of-prediabetes

Posted in Articles, Natural Branding, News, Presentations, Product Innovations, Public Relations, Trends | Leave a comment
Bookmark and Share

NBJ Features IMG in “Beyond Boomers: Q&A with Jeff Hilton”

In its March 2012 edition, the popular publication Nutrition Business Journal ran a 2-page Q&A feature with IMG co-founder and CMO Jeff Hilton. In the Q&A, Hilton tackles a handful of in-depth marketing issues facing today’s natural products companies. To read the insightful piece, click here.  

Posted in Articles, Natural Branding, News, Product Innovations, Public Relations, Trends | Leave a comment
Bookmark and Share

Supplement or chew: Which do consumers prefer?

Jeff Hilton, partner and co-founder of IMG, discusses popular nutrient delivery formats with nutraingredients.com. Click here to view

Posted in Articles, News, Trends | Leave a comment
Bookmark and Share

Functional Beverages: Trend or Fad?

Jeff Hilton, partner and co-founder of IMG, shares secrets for the successful promotion of functional beverages in an interview with Natural Foods Merchandiser. Click here to view …

Posted in Articles, News, Trends | Leave a comment
Bookmark and Share

Spice Up Your Product: Rise of spices as functional ingredients

Years ago, formulators were heading for steep mountainsides and dense rainforests looking for all kinds of exotic berries. Now it seems the search for functional ingredients is heading to the spice markets. Cinnamon, ginger, oregano, red pepper, turmeric, rosemary, thyme, sage… all are household names, and most consumers have had these items in their kitchen [...]

Posted in Articles, Natural Branding, Product Innovations, Trends | Leave a comment
Bookmark and Share
Page 1 of 3123