Category Archives: Trends
Shifting Consumer Behavior in a Struggling Economy
I came across some primary research the other day that addresses how consumers are adapting their buying patterns and behavior in this time of economic stress and anxiety. According to a consumer survey recently commissioned by NCR Corporation, consumers are changing how they learn about and locate the products and services they need. Specifically, the [...]
Save the Brands: What To Do About Eco-Brand Overload?
The age of the enlightened consumer is closing in around us. No question that we are smarter and more knowledgeable consumers today than every before, largely thanks to the World Wide Web. But a little knowledge can be dangerous, and with increased expertise comes increased skepticism. Consumers are more vocal than ever about what we [...]
Capitalizing on Trends in Convergence Marketing
Published in the November 2008 issue of Nutrition Industry Executive Well, it appears as if this marvel called the Internet is here to stay. And so far it has proven itself to be a viable, adaptable and valuable component of most successful marketing campaigns. Aside from being a unique selling resource, it also serves as [...]
