VIDEO: Kyolic Celebrates Garlic Harvest Season and 40th Anniversary

IMG recently partnered with Threaded Films to create a video highlighting the many reasons Kyolic® and Wakunaga of America Co., Ltd., are celebrating this year’s garlic harvest. Check it out! VIDEO: Kyolic Celebrates Garlic Harvest and 40 Years of Good Health

In addition to a fresh crop of organic, California-grown garlic bulbs that will be turned into powerful Aged Garlic Extract, Wakunaga of America is proud to say it has been committed to healthy bodies and a healthy economy for 40 years. Kyolic has undergone more than 700 scientific studies over the years to successfully reinforce the proven clinical health benefits of odorless Aged Garlic Extract, which include immune system support, suppressed oxidized LDL cholesterol, and lowered blood pressure.

“Garlic has a very rich history of being one of the world’s most powerful natural healers,” says Dr. James LaValle, R.Ph., C.C.N., a nationally recognized clinical pharmacist and board-certified nutritionist. “And the great thing about modern science is we’re beginning to see strong evidence that we’ve been right about garlic all along. Nowadays, we have Aged Garlic Extract supplements that provide substantial health benefits evidenced by hundreds of studies without the unpleasant odor many people experience when taking other garlic supplements.”

Congrats Kyolic and Wakunaga of America! Here’s to another 40 successful years.

P.S. While you’re at it, remember to ‘Like’ Kyolic on Facebook.

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The Good The Bad and The Progress – BI Nutraceuticals on China

Recently, IMG was able to secure a colorful and insightful interview between client, George Pontiakos, CEO of BI Nutraceuticals and FoodNavigator.com during IFT 2012 in Las Vegas, NV.

Check out the full  story below:

Chinese suppliers merit demonization but progress is being made, says BI chief

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What Did You Do This Weekend – USA Weekend Spotlights Program That Includes IMG Client

A unique cancer prevention program that incorporates Setria Glutathione – an ingredient made by IMG client Kyowa Hakko – was featured in the Aug. 10-12 edition of USA Weekend.

“Five to Thrive: Your Cutting-Edge Cancer Prevention Plan” promotes the use of Setria as a way for the body to detoxify itself of potentially dangerous toxins. Setria can help replenish the body’s reserves that may be depleted through poor diet, pharmaceutical drugs and even the natural aging process.

Founded by cancer survivors Dr. Lise Alschuler and Karolyn Gazella, the “Five to Thrive” program focuses on the body’s five natural pathways: Immune – Inflammation – Hormones – Insulin Resistance – Digestion / Detoxification. More information is available at www.five2thrive.com.

For additional information about Setria Glutathione and its standing as the “master antioxidant,” visit www.setriaglutathione.com.

Read the full USA Weekend story at http://www.usaweekend.com/article/20120810/HEALTH/308100006/5-pathways-reduce-your-risk-cancer

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Riverside CA Community Celebrates July Garlic Harvest with its Odorless Neighbor

To celebrate the July garlic harvest season, Wakunaga of America Co., Ltd. maker of Kyolic line of Aged Garlic Extracts opened its doors onto Southern California’s premier media and thought leaders  in hopes of engaging community conversation about the health benefits of organic, locally manufactured Aged Garlic Extract.

The event was captured by:

Press Enterprise

http://www.pe.com/business/business-headlines/20120802-jurupa-valley-garlic-smells-sweet-to-inland-manufacturer.ece

&

Desert Sun

http://www.mydesert.com/article/20120729/BUSINESS/207290303/Foreign-investment-helps-boost-Riverside-County?odyssey=mod|newswell|text|Frontpage|p

Wakunaga, makers of Kyolic® Aged Garlic Extract™ (AGE), is also celebrating a 40-year commitment to healthy bodies and a healthy local economy. Among its many medicinal uses, AGE has been clinically shown to help support the immune system, reduce oxidative stress within the body, suppress oxidized LDL cholesterol, and lower blood pressure in those with hypertension. Economically, Wakunaga of America has continued to create hundreds of jobs over the years. Even under tough economic conditions, Wakunaga has managed to grow in recent years by opening a new Riverside facility in 2011 and creating nearly 200 additional jobs.

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IMG’s Jeff Hilton Addresses SupplySide Science Tour in SLC

Jeff Hilton, Integrated Marketing Group co-founder and partner, presented information about effective marketing in the new media world for natural product manufacturers and suppliers at the SupplySide Science Tour in Salt Lake City.

The SupplySide Science Tour made a stop in Utah on June 12 to highlight the latest scientific research from a handpicked group of top ingredient suppliers bringing the latest innovations in health and wellness to the market.

Hilton spoke on how the marketing paradigm has shifted dramatically over the past few years, and will continue to evolve. He provided information on how manufacturers and suppliers keep up, adapt and thrive in this new environment, and what opportunities this shift presents for marketing scientific information and support.

Salt Lake City was chosen as the first stop in the 2012 SupplySide Science Tour because it is the home to many of the natural product and dietary supplement industry’s original companies and a hub for innovation and growth. For instance, Utah-based Sabinsa Corporation presented clinical research findings behind NiLitis, a natural glucosamine-free formulation with a multipronged approach towards arthritic conditions

About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 30 years of broad-based business experience, including more than 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s (NBJ) Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit the IMG blog for Hilton’s branding articles and educational resources at www.imgbranding.com.

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Photo Gallery: Hilton Works Vitafoods Europe 2012

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IMG Hires New PR Counsel with Strong Healthcare Credentials

SALT LAKE CITY (May 30, 2012) — To adapt to its ever-growing demand for expertise in the healthy lifestyles category, Integrated Marketing Group hired Ryann Rasmussen this week as a Public Relations Counsel.

Rasmussen spent the last four years as an in-house public relations specialist at University of Utah Health Care (UUHC), the highest quality academic medical center according to the University Health System Consortium. Her work with UUHC produced national exposure in media outlets such as The Washington Post, The LA Times, ABC’s “20-20,” NPR, “Inside Edition” and the Fox Business Network.

“Ryann provides an immediate advantage to IMG’s PR team,” said Jeff Hilton, IMG Co-founder and CMO. “The natural products industry is closely tied to developments in the healthcare field, and Ryann’s expertise in that field and knowledge of medical science will produce outstanding results for our clientele.”

Prior to joining UUHC, Rasmussen covered general news for The Spectrum & Daily News, the daily newspaper in Cedar City and St. George, Utah. She also served as the media relations director for the student body government at Southern Utah University, where she earned a Bachelor’s Degree in Advertising and Journalism.

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About Integrated Marketing Group

Integrated Marketing Group is a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. For more information visit www.imgbranding.com and follow us on Twitter @IMG_Branding, or on Facebook.

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EPAX Invites Hilton to Speak on Dietary Supplement Marketing at Vitafoods Europe

GENEVA (May 22, 2012) — EPAX, a leading global supplier of marine-based omega-3 concentrates, will host a presentation by Integrated Marketing Group’s Jeff Hilton on “The Next Major Supplement Consumer” at the EPAX booth (No. 1447) at Vitafoods Europe on May 23 at 4 p.m.

Hilton’s presentation will focus primarily on Millennials – the next up-and-coming natural product market segment – and how to target their interests to boost sales potential. This new wave of consumers is distinct from Baby Boomers in terms of how they evaluate and purchase dietary supplements.

“Natural product and functional food business leaders need to anticipate upcoming market trends and adapt their initiatives to leverage the future,” Hilton said. “Neglecting industry market trends is like neglecting your business.”

Hilton, the co-founder and CMO of Integrated Marketing Group, said he looked forward to presenting at the EPAX booth because high-quality omega-3s are a hot topic at this year’s Vitafoods Europe.

“The EPAX booth provides an excellent venue to address leading innovators as they discuss trending issues in the dietary supplement industry, like EPAX’s omega-3s,” Hilton said.

After his EPAX presentation, Hilton will host the Nutraceutical Business and Technology Awards later that evening.

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About Jeff Hilton and IMG
Integrated Marketing Group (IMG) is a marketing agency focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. IMG’s Co-founder and Chief Marketing Officer Jeff Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 30 years of broad-based business experience, including more than 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit the IMG blog for Hilton’s branding articles and educational resources at www.imgbranding.com.

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IMG and its Clients to be Well-Represented at Vitafoods Europe

GENEVA (May 21, 2012) — Everywhere you turn at Vitafoods Europe, you’re likely to run into an Integrated Marketing Group client offering expertise or accepting awards. Or you might see IMG’s Jeff Hilton holding a microphone.

Look for these IMG client events during Vitafoods Europe on May 22-24:

  • Dr. Paul Clayton, Gencor’s Secientific Advisor and Chair of the Vitafoods Scientific Conferences, will host Vitafoods Europe and make appearances throughout the 3-day event
  • George Pontiakos, President/CEO of BI Nutraceuticals, will debate the topics of “Dry Labbing” and “Botanical Adulteration” at the NBT Business Roundtable on May 23
  • Adam Ismail, Executive Director of GOED, will debate “Marine Sustainability” and the “Accelerated absorption of antioxidants from fish-based omega-3s” at the NBT Business Roundtable on May 23
  • OmniActive Health Technologies is a finalist for the NBT Environmental Excellence Award

IMG clients with booths at Vitafoods Europe include: EPAX, OmniActive and Gencor Pacific. IMG client GOED will not have a booth at Vitafoods, but the Omega-3 organization is listed as a Vitafoods Europe supporter.

Hilton will be all over the Vitafoods show, too, especially on May 23. On top of hosting the NBT Awards that evening, IMG’s Co-founder and CMO will speak on “Millennials and Moms” at 4 p.m. at the EPAX booth (No. 1447).

“Vitafoods Europe and NBT put on spectacular events and this year they’ve tapped some of the top functional foods experts for their roundtables and awards,” Hilton said. “We’re simply privileged to be a part of it.”

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About Jeff Hilton and IMG

Integrated Marketing Group (IMG) is a marketing agency focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. IMG’s Co-founder and Chief Marketing Officer Jeff Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 30 years of broad-based business experience, including more than 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit the IMG blog for Hilton’s branding articles and educational resources at www.imgbranding.com.

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Kyolic® Selects Integrated Marketing Group to Bolster Public Relations, Marketing

SALT LAKE CITY (May 17, 2012) — Leading nutritional manufacturer Wakunaga of America, makers of the top selling Kyolic Aged Garlic Extract portfolio and many other successful brands, has turned to Integrated Marketing Group (IMG) to enhance its consumer awareness. According to Albert Dahbour, Wakunaga’s Vice President and Chief Sales Officer, Kyolic signed IMG for its impressive track record of “growing natural brands” and delivering public relations results.

“We could not be more thrilled to partner with such a reputable supplement line as Kyolic,” said Jeff Hilton, IMG Co-Founder and Partner. “I’ve watched Kyolic grow in the industry and they are truly a remarkable, substantiated nutraceutical pioneer. They deserve greater consumer awareness and recognition.”

Kyolic has remained a leader in scientific research since bringing its unique Aged Garlic Extract process to the U.S. in 1972. More than 650 clinical studies using Aged Garlic Extract have demonstrated Kyolic’s efficacy for benefits such as heart health and immune enhancement. Kyolic now offers more than 100 different products with specific benefits, from heart, joint and digestive support, to specific women’s and health needs.

“IMG knows dietary supplements and the media landscape for these types of products. They’re experts in nutritional product marketing,” said Albert Dahbour, Wakunaga Vice President. “We look forward to the high quality, results-driven work the IMG team will produce.”

IMG already began its PR work with Kyolic last month when the University of Florida published a study that found Kyolic Aged Garlic Extract may reduce cold and flu symptoms by up to 61 percent. Kyolic research has been recently presented at major international symposiums such as the American College of Cardiology and the American Heart Association.

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About Integrated Marketing Group:
Integrated Marketing Group is a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. For more information, or for branding resources, visit www.imgbranding.com. Follow us on Twitter @IMG_Branding or on Facebook.

About Wakunaga of America and Kyolic:
Since its establishment in 1972, the Wakunaga group of companies has played a unique role in promoting consumer health worldwide through the research, development, manufacturing and marketing of high quality products. Kyolic originated from time-tested organic farming techniques free from pesticides, herbicides and chemical fertilizers. Organic cultivation is essential to grow pure and natural garlic bulbs, which are well balanced in nutrients. Harvested at full maturity, the garlic cloves are naturally aged to convert harsh and odoriferous compounds such as allicin, into mild, odorless and stable water-soluble sulfur containing compounds which offer the benefits of garlic. Kyolic is quality assured from soil to shelf, and considered “The Sociable Garlic” supplement.

Media Contact:

Zach Zavoral

zachz@imgbranding.com

(801) 538-0777

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