Embria Health Sciences

A leading ingredient with the PR to stay on top

Embria Health Sciences hired IMG to put the company on the natural products map. We did them one better. We set them on the fast track to prominence, helping them attract the kind of industry attention and brand recognition that’s usually a long time in coming. Their primary ingredient, Epicor, quickly became a first pick for immune-health product manufacturers. IMG continues to position Embria in the minds of those who matter by conducting media tours, pitching key editors, coordinating literally dozens of radio interviews and managing special events.

Work scope: IMG handled Embria’s corporate identity, naming, logo development, brand strategy, packaging, web design, sales collateral and continues to mastermind ongoing PR activities.