The pioneer of omega-3 fish oils continues to reinvent itself

With over 200 clinical studies and 170+ years in the industry, EPAX is an undisputed leader in the natural products industry. To fulfill their leadership role, they turned to IMG for ideas on how to keep their brand fresh, interesting and relevant. IMG combines ongoing EPAX ad campaigns with extensive PR trade efforts and online presence to publicize EPAX’ clinical studies and promote the company’s experts in ways that convert directly into brand currency.