Kyowa Hakko

Large corporation integrates raw ingredients with a unifying concept

A large, international corporation, Kyowa Hakko had multiple products, each addressing different health needs and with a completely different look and feel. They wanted an ad campaign that was ownable, memorable and extended across product lines. IMG met this challenge by integrating all Kyowa Hakko products with a distinctive creative and strategic concept (The Science Inside) that guided the redesign of all print and online collateral associated with these products.  

Work scope: IMG created ad campaigns, sales literature, Powerpoint presentations and websites to present an integrated cohesive look through a shared concept. IMG then overhauled existing PR campaigns, aligning those campaigns with the new concept and key messaging.  Audiences included food, beverage and dietary supplement manufacturers, as well as healthcare practitioners and consumers.