New supplement line achieves overnight success

Within nine months of launching a line of condition-specific supplements, LifeSeasons will be selling in over 500 US stores, including Whole Foods and Sunflower Markets. Natural retailers found it easy to choose a line of supplements that combines best in class ingredients into condition-specific formulas. They loved having the primary ingredients listed on the label’s front with brief explanations of each product’s structure-function claims on the back.

Work scope: IMG handled naming, brand strategy, brand development, logo, packaging, sales collateral and website. IMG continues to develop the LifeSeasons brand though ongoing retailer and consumer PR outreach and ad campaigns.