Sibu Beauty

Sibu Beauty becomes more than just another superfruit story

To distinguish the Sibu Beauty brand from other superfruit products, IMG tied the benefits of the sea buckthorn berry to its Himalayan heritage. By integrating logo design, photography and packaging with the Himalayan concept, IMG delivered a strong, memorable brand with distinctive benefits into the crowded beauty category. IMG’s PR department picked up the thread in a press release that attracted the interests of Allure magazine and others. The Sibu brand was off to a running start.

Work scope: IMG handled naming, logo development, brand strategy, packaging, web design, sales collateral and initial PR activities for Sibu.