XIGO's brand story simplified a potentially complex product

XIGO came to IMG with a common problem—they had a robust new product line in need of an equally punchy brand story. XIGO’s main product was designed to prompt a strong, speedy immune response by acting on both innate and adaptive components of the immune system. As you can imagine, explaining such complex science to an audience of busy moms required special handling. IMG simplified the complexity of immune health through the triple-action brand story. Instead of feeling scientific and cumbersome, triple-action immune support became mom’s best friend. 

Work scope: IMG handled brand strategy, brand development, naming, packaging, sales collateral and website. IMG continues to work with XIGO to develop creative for new product innovations.