Strategy. We develop clear, actionable strategic plans that help you measure and maximize results. When you choose IMG, you’re partnering with a team of innovative strategists who are experts at getting and holding a prospect’s attention within the natural products space. But more than that, our depth of industry experience will help you nurture that growing brand awareness into increased prospect conversion rates and loyal, lasting consumers.

Branding. We define branding as careful attention to details in order to create a cohesive, evocative and memorable experience for the consumer.  The graphics, marks, names, logos, packaging, websites, ads, copy and ongoing PR are what we use to make that happen.

Public relations. We know brand development doesn’t stop once the seeds start to sprout. Ongoing cultivation through public relations is vital to the long-term, sustainable growth of a brand. Our PR campaigns have unusually high success rates due to our healthy long-term media relationships with key editors and influencers. We know which editors to target, what angle will catch their interest and how to position each pitch. From developing year-long intensive PR programs to ongoing media tours and trade show support, our PR team delivers results.

Web design and development. We design websites that create a complete interactive brand experience, including social media frameworks. Navigation, look, feel, symbology, tone and functionality all work together to communicate the essence of your brand online. And because we design sites that are SEO-optimized, content-rich and simple to update, consumers have a reason to return to the site—deepening their interaction with and commitment to your brand.